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Principal Biography

Jocelyn Sheppard has over 20 years’ experience as a researcher and analyst, and has spent 13 years in the field of technology transfer and commercialization. At Red House Consulting, she provides commercialization feasibility studies; business plans and proposals; strategic and operational planning; and project and event planning for clients in the business, nonprofit, and government sectors.

Prior to founding Red House Consulting in 2001, Dr. Sheppard was a program manager at the National Technology Transfer Center, where she designed and managed commercialization feasibility studies for new technologies belonging to commercial, federal, and academic clients. The NASA Jet Propulsion Laboratory credited her reports with helping to secure the interest of potential investors and licensees in JPL technologies.

As a project manager, Dr. Sheppard has worked closely with scientists and engineers to produce reports, white papers, and memoranda for non-technical audiences. Her writing and editorial experience includes the preparation of documentation for NASA, U.S. Department of Defense, and other government, business, and academic organizations.

Dr. Sheppard has also provided contract support to the U.S. Army Biometrics Fusion Center (Clarksburg, WV), where she organized center-wide and functional area strategic planning; participated in policy formulation; and supported business process development, market research, documentation management, and training development.

Dr. Sheppard has published articles and presented workshops on market and industry research, technology transfer tools, and effective writing. She is active in a wide range of professional associations, and is serving as 2014-2015 Past President of the Association of Independent Information Professionals.

Dr. Sheppard’s degrees include an M.L.S. and a Ph.D. in English from the State University of New York at Buffalo, and a B.A. in Comparative Literature from the University of Virginia.

Permanent link to this article:


“The Independent Information Professional and the Small Business High Tech Client.” Bulletin of the American Society for Information Science & Technology (October/November 2010)   “I Can Do That! Reflections of a Four-Time AIIP Conference Coordinator.” AIIP Connections (October/December 2009)   “How Much Is that Gizmo in the Window: Online Technology Transfer and Commercialization Resources.” Online Magazine (November 2007)

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Association of Independent Information Professionals (AIIP) Immediate Past President  (2014-2015) President (2013-2014) President-Elect (2012-2013) Conference Coordinator (2005, 2008-2010) Conference Site Selection Coordinator (2009) Conference Program Committee Chair (2004) Member (2001 – present)   Association of Iron & Steel Technology Member (2010 – present)   Food Tank Member (2014 – present)   Pennsylvania Innovation Partnership Preferred …

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